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Stella Artois Uses Augmented Actuality In Cool iPhone App [IPhone Apps]
22nd December 2009

It's tiffin (in the UK, anyway), I'm feel worsened for wear aft last night's drink-a-thon, and it's solitary quatern life until Public holiday, so this Stella Artois app is looking for same magnetic to me. Even if I don't drink beer.
It's unmatchable of the first multiplication a big mark like Stella Artois has victimised augmented actuality in an app, with booze-rivals Histrion and Becks exploitation good location-based work instead of AR in their apps.
Upon opening the Le Bar app and motion your iPhone in front of you, parallel bars commerce Stella pop up on the screen, disposition directions and subject matter. Once you're safely housed in a intemperateness organisation, a cold British capacity unit of the brownish-yellow fruit juice in your hand, you lavatory appraise the bar and institutionalise it to your friends if you search them to meet you there.
It also activity foreign, too—simply pick out the administrative division, and find parallel bars commerce Stella in your area.
Ensuring your intemperateness doesn't lead to swing, you lavatory also call a express cab firm from within the app. How same obligated of the free app. [Stella Artois app via Recombu via Daily Mobile via MobileEnt]